Info
- Industry :Real Estate
- Service :SEO
- Timeframe :3 Months
Project Brief:
This company is a real estate brokerage in Florida. They came to us because they worked with countless other “SEO companies” who failed to provide substantial results.
In addition, they were hit pretty hard with the big December 2020 core algorithm update, and their main source of leads was SEO. So, I had to fix this quickly.
Challenges:
- Keyword Cannibalization Issues
- No Cohesive Internal Linking Structure
- Not Enough Quality Links
- Content Wasn't Optimized Well
- Blog Content Was Overlapping
- Phone Call Volume Dropped
Execution
- Fixed Keyword Cannibalization Issues
- Implemented a topic cluster information architecture
- Heavy link prospecting and outreach to authorative site in the real estate niche
- Thoroughly Optimized each location page
Results
- 151% Year Over Year Organic Traffic Growth (new users)
- Successfully recovered from the algorithm update
- Added an additional $20,000+ in GCI per month
- A Very Happy Client
